Marketing - Director of Marketing

Location: Southeastern Wisconsin/Northeastern Illinois

Job Type: Full-time

About OccuPro

With over 20 years of experience, OccuPro, LLC. is a leader in workers’ compensation rehabilitation software, injury prevention software, and world-renowned continuing education courses, serving therapy clinics, medical providers, safety and health professionals and companies nationwide. Our industry leading software allows clinics to provide Functional Capacity Evaluations, Work Comp Documentation, OSHA first aid documentation, injury prevention and post offer employment testing solutions. OccuPro’s training programs help prepare clinicians to manage complex workers’ compensation challenges. 

OccuCare Injury Prevention, our sister company, provides pre-employment, on-site injury prevention, and post injury return-to-work services to companies, helping their workforce get back on the job safely and quickly. 

Purpose

The Director of Marketing shall develop and oversee the Company’s marketing efforts to drive sales and build brand awareness through online and offline marketing strategies. Responsibilities include developing an overall marketing plan, executing the plan, producing content, approving campaigns, and measuring the return on investment of various promotional methods.

General Statement of Duties

With direction from ownership, the Director of Marketing will develop and implement marketing plans to drive revenue for OccuPro’s software systems and continuing education course portfolios and OccuCare Injury Prevention services. The Director of Marketing will oversee the creation, design, development, improvement and execution of advertising and promotion material for all aspects of the company divisions of OccuPro and OccuCare Injury Prevention.  The creation, development, improvement, and execution will include OccuPro’s software, continuing education, equipment and OcuCare’s services related to working with employer customers.  The Director of Marketing will oversee updates, improvements, and execution on public websites, to include search engine optimized website content, social media, press releases, literature and e-mail campaigns.  This position will also manage the development and distribution of videos to promote the Company’s products and services and oversee all aspects of national and local tradeshows and other events in which sales staff will be attending.  Lastly this position will work with ownership to demonstrate a return on investment through tracking in our content relationship management system, through google analytics and other tools to demonstrate a marketing ROI.

Responsibilities

The Director of Marketing is responsible for:

  • Applying a learned understanding of target markets/audiences, customer insights and trends to build successful strategies
  • Develops and oversees all advertising and promotions for the sales of OccuPro’s various software systems and continuing education courses, developing and maintaining brand guidelines and tone of voice
  • Develops and oversees social media campaigns including but not limited to Facebook, LinkedIn, Twitter, and YouTube
  • Develops and oversees all marketing material to improve and maintain branding of company
  • Develops and oversees all activities involved with company website
    • Occasional updates to website content
    • Oversees new website development
    • Oversees weekly e-mail campaigns and news releases
    • Oversees weekly news announcements
    • Oversees mailing bulk e-mails on time based or pre-determined schedule
  • Oversees online marketing campaigns
    • Update various online marketing for continuing education courses
    • Oversees online marketing including Google and Yahoo pay per click ads
    • Performs analysis using google analytics and/or other metric tools to determine overall value of campaigns.
  • Develops and oversees professional journal and publication advertising, including print and digital
    • Develop a relationship with trade media personnel
    • Field calls from magazines looking to have OccuPro advertise
    • Oversees creation of ad
    • Coordinates placement
    • Overseeing budget for advertising
  • Develops and oversees advertising for individual and yearly continuing education courses including but not limited to
    • Updating public website
    • Public website announcement
    • Online marketing announcements
    • E-mail marketing announcements
    • Direct mail marketing announcements
  • Overseeing all direct mailing of advertising for software and continuing education courses
    • Scheduling dates for bulk advertising mailers
    • Working with printers to meet deadlines
    • Creating and/or managing database for mailings
  • Develops and oversees coordination of photo shoots or obtains photos for software and continuing education marketing purposes
  • Develops and oversees all aspects of national, local, and regional tradeshows and other events
    • Coordinates show preparation including but not limited to booth procurement, event logistics, event management
    • Creates, designs, and deploys tradeshow marketing
    • Coordinates post show follow up information
  • Supervise graphic designer/website developer and work with outside vendors as needed

Experience/Skills/Education

The employee shall have:

  • 7 to 10+ years’ experience in marketing, healthcare related experience is a plus
  • 7-10+ years’ experience in digital marketing; ability to implement best practices, including lead generation campaigns, and stay current on trends in digital marketing
  • Experience planning and executing event marketing and willingness to travel to events
  • Experience managing a marketing budget
  • Experience directing staff and/or managing outside vendors to realize objectives
  • A degree in Marketing, Advertising, Promotions, Business Administration, or related field
  • Course work, minor, and/or degree in Journalism will be a plus.
  • The ability to work independently and under tight deadlines
  • Ability to learn and understand industrial rehab/physical therapy/ergonomics concepts and programs
  • Excellent communication skills both oral and written
  • Ability to work with all levels of individuals within an organization
  • The individual shall be flexible, independent, a problem solver, and detailed oriented

Essential Functions

The physical demands and work environment characteristics described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is occasionally required to stand; walk; sit; use hands to finger, handle, or feel objects, tools, or control; reach with hands and arms; climb stairs; balance; stoop; kneel, crouch or crawl; talk or hear; taste or smell.  The employee must occasionally lift and/or move up to 25 pounds.  Specific vision abilities required by the job include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus.

While performing the duties of this job, the employee is exposed to weather conditions prevalent at the time.  The noise level in the work environment is usually minimal.  Employee may be required to travel by automobile or airplane once per quarter.

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